From mines to haute couture, how denim conquered the runways

Denim is not coming back, because it has never left. It is reinventing itself every season, while different designers give another interpretation to the all time classic blue jeans.

Invented by Jacob W. Davis in partnership with Levi Strauss & Co. in 1871 and patented by Jacob W. Davis and Levi Strauss on May 20 1873 they have become an all time famous icon.

Through the years, James Dean in “Rebel Without a Cause” and Marlon Brando in “The Wild One” popularized denim as a symbol of youth rebellion. Until we reached the 21st century and it expanded it’s horizons, even captivating the Grand Haute Couture Houses.

Bella Madid in Dior

Bella Hadid in Dior

 

Cara Delevingne in Chanel

Cara Delevingne in Chanel

 

By Jean Paul Gaultier

By Jean Paul Gaultier

 

PARIS, FRANCE - JULY 03: Diane Kruger attends the Chanel Haute-Couture show as part of Paris Fashion Week Fall / Winter 2012/13 at the Grand Palais on July 3, 2012 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

PARIS, FRANCE – JULY 03: Diane Kruger attends the Chanel Haute-Couture show as part of Paris Fashion Week Fall / Winter 2012/13 at the Grand Palais on July 3, 2012 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

 

By Greg Lauren SS 16'

By Greg Lauren SS 16′

 

Jean Paul Gaultier SS 10'

Jean Paul Gaultier SS 10′

 

Rihanna in Marques Almeida

Rihanna in Marques Almeida

 

 

 

By Chanel

By Chanel

 

By Chanel

By Chanel

 

Herve Leger Denim Dress

Herve Leger Denim Dress